Over
80% of the products we will be buying ten years from now have
not been invented yet. Yet that doesn’t mean it will be
easy to introduce a new product or service. Of every three products
launched, only one succeeds, and over 90% of the product ideas
fail prior to launch during the prototyping stage.
Boston Consulting Group says that more than two thirds of companies
studied cited innovation as a priority, yet 57% are dissatisfied
with returns on innovation investments. How will companies improve?
Proctor and Gamble has learned. Crest lost share to Colgate seven
years in a row. Pampers lagged Huggies for ten years. Today, investment
in innovation is working again. New ideas have become new products
serving customers in new ways, and driving market share increases
for 19 of 20 brands.
The difference? A different way of innovating brought in by CEO,
A.G. Lafley. His methods are all common sense. Lessons learned
over time that simply had not been implemented.
Every company faces dramatically greater need for both marketable
innovations and powerful innovation processes and cultures. But
how will they learn?
The
Colorado Innovation Summit delivers “Lessons from the Real
World” shared by senior professionals of internationally
known companies. The September 23-24 conference will deliver both
powerful lessons and industry contacts in nine sessions per day.
Keynoter
Doug Kelsall, President and COO of eCollege, will speak on the
difficulties of maintaining commitment to an innovation model
through periods of high growth.
Other featured speakers include Glen Daigger, Sr. VP and CTO of
CH2M HILL, Lorraine Martin,
Vice
President and Deputy of Lockheed Martin, Mike McCracken, Vice
Chairman of Tatum Partners, R.C. Mercure, Jr., CEO of CDM Optics,
and William Marshall, EVP Research and Operations of Dharmacon.
Friday plenary speaker, Dr. Lawrence Farwell, Chairman and Chief
Scientist of Brain Fingerprinting Laboratories, will bring an
entrepreneur’s perspective on innovating an exciting new
technology.
A “CTO
Roundtable” will wind up sessions on Thursday with a dialog
between Chief Technology Officers comparing problems faced, lessons
learned, differences in strategy across industries and types of
innovation. “The Politics of Innovation” will complete
the Summit on Friday with members of the Colorado Congressional
delegation discussing the impact of legislation and public policy
on innovators and innovating companies.
Gary
Lundquist of Market Engineering International and Tom Frey of
the DaVinci Institute team up to produce the event. According
to Lundquist, the Summit aims to deliver practical, actionable,
take-home-and-use lessons from every session, including two dynamic
lunchtime programs on the Future of Innovation. A novel collaboration,
“The Lessons Project,” uses table brainstorming at
the end of each session to clarify lessons and increase impact.
Lundquist
says, “Our job is to serve the people, companies, and State
of Colorado. We intend to provide lessons worth ten to one hundred
times the value of a ticket. For a 350 person conference, the
economic upside could be tremendous.”
The
Summit runs from 8:00 a.m. to 5 p.m. each day, with a reception
on Thursday the 23rd. The price is $495, yet attendees can save
by registering early at www.InnovationSummit.com. For group registrations,
call 303-666-4133.
Market
Engineering International is a service company that accelerates
innovation and brand equity with strategic visioning of businesses,
products, strategies, and launches.
The
DaVinci Institute is a futurist think tank that produces unique,
one-of-a-kind conferences to stimulate debate and action on a
variety of topics.
Media
Contacts:
Mary Wilson Callahan, 303-774-0499, mary@silverstreakpartners.com
Gary Lundquist, 303-840-9929, GaryL@Market-Engineering.com
